The era of communication

Much has been said and done in data governance . The open data and open data are the order of the day, starting with public bodies. It is recognized for the development of Web 2.0 and dematerialization, the documentary approach and archiving have taken on new forms. The management of information and communication systems who feels invested this mission is to consolidate this issue within the information governance.

But the opening has several dimensions : the flow of information , the sharing, but also reciprocal links between actors.  These concepts have a different meaning depending on whether one looks at the modern era generated by industry or that of postmodernism based on the connected digital economy.

Steel and wood are visible real resources. Information is an invisible resource, malleable and infinitely reproducible which differs as follows :

1 . The flow of wood or steel in a factory to switch products to real sketched finished products, step by step. Intentions are reported by clear objectives. However, the flow of information, which is composed of data is the key to success when the exchange value co- creating value in co- constructing "during the road " digital content. Circulating this information is enriched over its circulation by different actors - contributors.

2 . More information circulates, the more it can be shared, and more sharing features not only the facts but also new ideas that emerge from this movement and this share ( the 'pollinating’ effect ). Therefore, the information assets pollinated increases in value in proportion to the degree of control by the actors and also the richness and relevance (not volume ) of content that can lead to innovative products and services.

3 . Reciprocal trade that accompanies this distribution, the fertilization of the facts and ideas in turn feeds collaborative innovation. Therefore, CIO  can not simply remain a support function and limited to an operational function. It contributes to reciprocity and amplifies, not an overabundance of data, but the focus of everyone's attention on the real needs. Do we still have the collective will to identify.

These mechanisms three stage nested collaboration remain unclear in the minds of many actors and writers since firstly the distinction between each of these stages is not clearly made​​, and secondly the last stage, which that is to say, that of reciprocity requires mutual trust, a voluntary one confidentiality, equal access to knowledge and experience that appeals to new qualities and skills of the manager conditions.

The animation features of information governance consisting bring forth innovation instead of just maintaining order within the organization requires a good understanding / ownership of all traffic flows, sharing and reciprocity.

The circulation of a digital document are the movement and fluidity of the process. His sharing refers to how to distribute the information. Reciprocal trade has an objective of mutual relations between different actors in the process. All three are components of the "communication" but they do not have the same objectives.

The information is not communication but it is the secular arm. I promote for more than 20 years the "C" communication adjoining the " DSI " (in french) function (CIO). I note that these ideas make their way and maturity advance step by step. Attitudes are changing.

• For example : the presence of the General Directorate of Information and Communication Systems ( DGSIC ) within a public organization is a challenging Advanced ((http://www.defense.gouv.fr/actualites/communaute-defense/la-gouvernance-des-donnees-une-responsabilite-des-decideurs-et-des-metiers).  

• Another example is to demonstrate that the IS (Information system (IS)  can not be dissociated from the communication ( ISC ) according to Les Echos, 26 and 27 April 2013, P 22,  «  l’entreprise Bloomberg a résisté à la crise en procédant à divers acquisitions pour acquérir des clients et des bases de données et développer des systèmes d’information et de communication [SIC] en direction de ces nouvelles communautés ».  (" Bloomberg  company has weathered the crisis through various acquisitions acquire customers and develop databases and information systems and communication [ SIC ] in the direction of these new communities. ").

The orchestration of the transition to digital business needs of " DGSIC." Innovation is more "collaborative" is based on communication as three floors above. Those who stay at one level (traffic) can try to understand the underlying reasons that do not allow them to reach the other two stages of maturity ( sharing and reciprocity).

The collaborative innovation at the time of opening the data depends primarily on political will from the summit. This gives the example from above but this signal is not enough to innovate. Collaboration, such as communication, are complex dimensions.

That is why I am involved in writing this book about "co-governance" of  information for a digital business ( www.cogouvernance.com ). The list of projects to be launched is plentiful and ambitious. But where to start, when to start and what are responsible for starting to circulate and share ... the urge to get involved ?

Gérard Balantzian

26 septembre 2013

(traduction Google)